You’re losing jobs you should already have.

Every day:
  • Someone searches for a roofer and doesn’t find you
  • Someone calls and doesn’t get an answer
  • Someone talks to your rep and doesn’t move forward

 That job goes to someone else.

Roofer² – 10× Your Investment or Your Money Back


Roofer Squared fixes that.



We make sure you:


  • Get found when customers are looking

  • Respond instantly when they reach out

  • Close more jobs with consistent reps






Execution Discipline


Roofer Squared installs discipline across your sales execution — creating clarity, focus, and consistency in how inspections, estimates, and old leads are worked.


The system removes guesswork so teams know who to contact, when to reach out, and how to re-enter conversations with purpose.





Lead Prioritization


We build prioritization systems that turn roofing data into clear next actions.


By combining historical inspections, lead outcomes, roof age intelligence, and storm history, Roofer Squared identifies which opportunities matter now — and which do not.





Managed Execution


We don’t just advise — we actively manage execution.


Roofer Squared runs a structured monthly process that guides follow-up, monitors activity, and prevents execution drift so opportunities don’t quietly disappear when things get busy.





Revenue Intelligence


We measure what actually drives roofing revenue.


By tracking timing, follow-up behavior, and outcomes, Roofer Squared turns execution into intelligence owners can trust — improving decisions, focus, and results over time.




We Do the Heavy Lifting. Your Team Closes the Work.


Step 1: The Deep Dive - We plug into your history. We analyze years of inspections, permit data, and storm history to identify which "dead" leads are actually high-probability goldmines waiting to be reopened.

Step 2: The Monday Morning Playbook - Every month, we hand your team a prioritized "Execution List." No guessing. No digging through the CRM. Just a list of exactly who to call, why they are ready to buy now, and what to say to get back in the door.

Step 3: Managed Discipline - We don't just give you a list and leave. We monitor the results, refine the data, and provide the oversight to ensure these jobs actually get on your board.





What's Included


☑ Historical lead and inspection analysis

We analyze your past inspections, estimates, denied claims, and stalled opportunities to identify where revenue is leaking.

☑ Roof age intelligence

We use permit data to tell you exactly which neighborhoods have 15+ year-old roofs and a fresh reason to replace them.

☑ Storm and hail impact analysis

Historical hail and wind data is layered in to determine which past leads are most likely to convert now based on environmental stress.

☑ Monthly prioritized execution lists

Your team receives a ranked list of leads to work — based on probability, timing, and capacity — not generic follow-up.

☑ Context-driven talk tracks and objection guidance

We provide the context. Don't call and ask "Are you ready yet?" Call with "We noticed a recent hail event in your area that likely impacted your 18-year-old roof..."

☑ Execution oversight and refinement

We monitor what gets worked, what converts, and where execution stalls — then refine priorities month over month.

 ☑  Capacity-aware focus 

We help you concentrate effort on the highest-value opportunities so close rates and margins don’t suffer when lead volume increases.

 ☑  Strict Service Area exclusivity 

We only work with one roofer per service area. Once your territory is locked, we will never help your competitor use these systems against you during our engagement.

 ☑  Zero Software Bloat 

You don't need another app. We work in the background so you can stay focused on your crews and your customers.



This is Not For Everyone.


Roofer Squared is a premium, high-touch managed service. We only partner with established owners who:

  • Have multiple crews and a history of quality work.

  • Have a database of at least 500+ past inspections/leads.

  • Are tired of the "Lead Gen" hamster wheel and want to maximize profit.

  • Understand that ROI is a better metric than lead volume.

Investment:  $5,000/mo. for a typical service area. (If we recover just one average roof job for you, the service is paid for. Our goal is to recover five.)



Is Your Service Area Still Open?


We protect our partners. If your competitor secures your territory first, we cannot help you. Take 2 minutes to request an Owner-Level Review. We’ll look at your market, your data, and your storm history. If we don’t see a clear path to $50k+ in recovered revenue, we’ll tell you upfront.


Request a private owner-level review